Personal Touch In Promotional Gifts
03/12/2009
Do you realize how important it is to give a personal touch to your promotional gifts while delivering them? If it is feasible, there is no better way than to hand over the gift personally to the recipient. It has the greatest possible impact you can think of.
If it is not possible to make such personal contacts then think of the courier service as the first alternative. Instead of the item reaching through the usual postal services, the courier services gives a feeling of importance and recognition to the recipient. As Mary Lou Andre puts it, a beautifully packed and designed box of nuts presented through courier service seems a real thanksgiving to the recipient.
Never ever put your business card with the gift. It would carry a negative impact. It will be much better signing a special card going with the gift item. As Klinkenberg points out, people always get the first impression of the gift by the way it is delivered and the manner in which it is wrapped. A personal note can work hundred times better than a costly gift with a business card and wrapped without much attention.
Keyword for you is to make your gift look something personal. The recipient should never have the impression that this is a gift that is given out by you is meant for many others and he or she is just one of them. If he or she thinks that the gift was specially meant to be given and marked accordingly, it will be a great moral booster for such person who will naturally like to stick to your products or services even if the gift is something as insignificant as the promotional pens.