I have been doing some research on the way that most companies handle their link building and am wondering how long we will be able to fool the search engines. They obviously have figured out reciprocal links and punish those sites that seem to be abusing them. I know that there is such a thing as a free one way link but in the fine print of that, I think you owe other people for helping you out, so they are not exactly free right?

Free one way link to me is kind of like you scratch someone’s back and then they scratch yours, I believe. I wonder how many times you can receive one way links from the same person before your link building is called into question. Maybe if there is a company watching all the back scratching then they make sure to mix everyone all up and then no one is the wiser. I just hope that they are watching very carefully while the links are passed all around, so no two get sent the same way.

So, I have decided to let my site do the normal climb up the search engines and not pay for any link building at all. I do ask for each of my customers to fill out a survey and attach a little paragraph about their experience with doing business with us though.